Elevate the Impact of Your Work.
Let's build a narrative around your accomplishments to help your team communicate more effectively than ever. From strategic communications plans to audits of existing plans and executions, staff and executive trainings and turnkey production of video and other media, Snider Strategies works with leaders and teams to produce excellence on deadline. And we’re a joy to work with.
Communicating strategy
At the heart of communications, the writer’s eye with the advocate’s purpose and the reporter’s passion for deadline, delivered through the full-range of content, including video, speeches, OpEds and blogs, annual reports and internal communications.
Developing organizations
With team building and leadership experience in the private, nonprofit and government sectors, we can join with you to motivate individuals and inspire groups to build focused work products backed by a sense of mission and accomplishment.
Executive profile
The way leaders talk about themselves and the way forward – needs relentless discipline and integration into an organization’s public profile. Building this requires journalism and thought leadership, opposition research and video and event design.
Managing Reputation
Analyzing an organization’s vulnerabilities and logjams, ensuring its leaders are influential, its staff engaged and effective, its allies and key constituencies supportive, and its events flawless and impactful.
External
You need to reach supporters and recruit new ones, increase audience engagement, participate in dialogues that matter and make a visible impact.
For an international association, we wrote and helped execute a plan to engage supporters in the six global regions aimed at influencing policy at the United Nations. To increase engagement, we combined social and user-generated media with a signature video to elevate the organization’s supporters and partners around the world.
A national organization in the US faced a leadership challenge to unify messaging and mission across its affiliates. So we took national issues local. In key states, we developed tailored Op-Eds and blogs that carried the national message with specific angles to raised their local profile and sharpen support for the national structure.
For an organization with a half-dozen active programs spread across 40 states, the challenge lay in proving to its members and potential funders that the enterprise is coherent. A storytelling video stitched each of the programs together in a visible and emotional way, making the branding unmistakable and target audiences more supportive than ever.
Internal
Nonprofits, government agencies, departments and public affairs operations develop silos that can duplicate effort, dilute resources and distract the attention of staff and audiences. We can fix that.
For a nonprofit with multiple state affiliates looking to influence education policies, multimedia storytelling stitched local success into a national advocacy campaign, with multiple videos and blog posts, speechwriting and print materials, and events. Combined with social and earned media outreach, the effort won high praise from independent evaluators.
For a DC trade association with an industry under fire, we audited the assets and tuned in closely to the competitors. By distilling what our client knew into usable content and connecting it to an effective communications pipeline through email, the web and social media, our client won strong praise and support from the critical audience – its own members.
Taking charge of an organization takes minutes on paper, but reality is tougher. Silos, legacy projects, and internal resistance can lengthen and deaden transition. We went to work, conducting dozens of hours of one-on-one interviews, a constituent survey and a review of the paper and platforms, reporting out specific actions the new leader could put to work immediately.